Disheartening News
This year I have seen at least 5 small businesses close their doors. We were referred to each of those...
What Are The Odds?
Although the exact odds depend upon many factors, let’s look at a couple of examples. In a lottery in which...
Driving On Fumes
Most small businesses fail because they run on fumes! What happens when you are driving your car and the...
Microwave Marketing
I remember when the microwave oven was first introduced into the market. Everyone talked about how fast everything could be...
“Politricks” And Small Businesses
Why should small business owners pay a lot of attention to what’s happening in politics? The law certainly changes how...
Yes! It’s Good To Be An Entrepreneur!
Yes! It’s good to be an entrepreneur! Entrepreneurship is a rollercoaster of insanity, innovation and inexplicable rushes of joy. How...
Become BRAND New!
Become BRAND new It’s astonishing how many small business owners do not understand branding. Often, they feel like they have...
Climb The Unconquerable Mountain
Climb the unconquerable mountain In the 1950’s people would dream about going to the moon. In the late 1960’s the...
The Business Card Is Big
The business card is BIG In 1982 I was intimately introduced to the world of printing as an apprentice in...
5 Signs Your Marketing Is Failing
There are many signs that your marketing is failing. But let’s have a little fun with this one. When CASH FLOW has...
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