Disheartening News

This year I have seen at least 5 small businesses close their doors.  We were referred to each of those owners when the company was already sinking.  It was like they were in a boat and water was gushing quickly into the boat while they were using a bucket to empty it out.  Putting more money into the business would not help them.  I felt awful.  Marketing should be the first step to building your business not the last stop when it’s falling.
Honestly, I informed them that we could not do any marketing that would assist them.  It hurts personally because we really do care about small businesses.  When I was 14 years old I was mentored by a small business owner.  It means a lot to me.

Small businesses make up 99.7 percent of the U.S. employer firms and 64 percent of net new private-sector jobs.  Small business owners invest most of their life savings into their companies.  It’s tragic when they have to close their doors.  It’s disheartening to me!

“You cannot construct a building or road without architectural renderings.  You cannot build a business without a marketing plan.” – Shaundell Newsome, Sumnu Founder and Marketing Expert