Marketing on a shoe string budget.

Always develop a marketing budget for your company.  The marketing budget is based on how much you are trying to accomplish for your company and the current stage of growth. 

Marketing expenses decrease over years as your company starts to build brand awareness.  Therefore it should look like an inverted pyramid.  Initially you have to spend more time on impressions, marketing materials and primary research.  So, your marketing budget will be much larger in the beginning.   

Your marketing expense may start out at 15% to 20% of your revenue based on your business to develop a marketing program.  If you are just starting out you may have to create a logo, purchase database software and develop ads for print, radio and possibly television.  In addition if you have retail location you might need signage and POS (point of sale) items at your location. 

If you want to learn more about marketing on a shoe string budget make your comments below.  We would love to dialogue with you.