It’s What’s On The Inside That Counts
Your company’s brand is not what’s on the outside. It’s what’s on the inside.
Shaundell Newsome, the Marketing Mentor, has a unique principle that focuses on helping small business owners develop Loyal Brand Champions to create constant “CASH FLOW”. Most experts in communications focus on the exterior with logos, catchy tag lines and beautiful images. He puts the emphasis on building the character of your company to evolve customers into Loyal Brand Champions.
Customers buy your product. Loyal Brand Champions buy your product, recommend your service and actively defend your brand. A Starbucks Loyal Brand Champion knows their favorite drink by memory. And in most cases, the Barista at their favorite location know them by the drink and sometimes their name. Apple Loyal Brand Champions don’t want to mess with PCs. Loyal Brand Champions build and sustain cash flow for your company.