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Marketing Secrets

The Business Card is Big!
01/25/2013

The Business Card is BIG!

            In 1982 I was intimately introduced to the world of printing as an apprentice in high school.  The texture, type and design of a business card really told a story about the company that presented it.  Every company battled to create the best business card in the world.  In today’s world of technology that can be lost in the big bag of communications tools. 

            I am really surprised when I attend a networking event and someone says “Google me.”  Wow!  I am going right to my office and look this person up.  They don’t have a business card.  That’s the most important introduction tool for a business owner.  The first thing that a person does is feel the card and flip it over.  Believe it or not they are recording an impression about you and your business.

             What does a flimsy card say about your company?  What impact can a misspelled word do to your image?  How does an unreadable card affect the receiver’s impression?  Give it some thought.

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