The Sumnu team has been invaluable in launching our Las Vegas brand. Their expertise allows us to market without losing focus on our #1 priority... our clients. Quincy Branch, President and CEO.
"Sumnu Marketing played a key role in Imagine Schools successfully entering the educational marketplace in Nevada. this team was instrumental in helping us for lasting relationships among the communities and families we serve. Their dedication and expertise is why they are trusted advisers to Imagine Schools." Dr. Nancy Hall Executive Vice President Imagine Schools Inc.
Sumnu worked with United Way of Southern Nevada, 100 Black Men and Southern Nevada Health District to double free immunizations to young children in low income neighborhoods within three years.
Sumnu demonstrated top notch grassroots skills to gather data throughout Southern Nevada for the $3 million planning grant. Over 70,000 people were reached in a variety of ways to provide input to develop a regional plan for Southern Nevada.
Our founder Shaundell Newsome actively advocates for small businesses throughout the year in Washington D.C. His relentless pursuit of equality for small business owners never stops. As a regular volunteer for Small Business Majority, a national non-profit organizations for small businesses Newsome voices the concerns of small business owners and entrepreneurs on legislative matters.
Measuring Marketing Results
Is it science or a guessing game?
In my 30 plus years in marketing I have always heard from non-marketers that it’s hard to measure marketing efforts. In my opinion you cannot begin to market without setting the expectation for success.
Measuring marketing efforts is extremely easy if your company developed goals and milestones for what a successful campaign looks like. Branding can be measured by setting standards for your company’s culture. It is a science!
The way that you measure your marketing goals is to align them with your business goals. For example: If you are trying to impact one million customers then your marketing efforts must be aligned to reach at least ten times that amount to get the desired result.