The Sumnu team has been invaluable in launching our Las Vegas brand. Their expertise allows us to market without losing focus on our #1 priority... our clients. Quincy Branch, President and CEO.
"Sumnu Marketing played a key role in Imagine Schools successfully entering the educational marketplace in Nevada. this team was instrumental in helping us for lasting relationships among the communities and families we serve. Their dedication and expertise is why they are trusted advisers to Imagine Schools." Dr. Nancy Hall Executive Vice President Imagine Schools Inc.
Sumnu worked with United Way of Southern Nevada, 100 Black Men and Southern Nevada Health District to double free immunizations to young children in low income neighborhoods within three years.
Sumnu demonstrated top notch grassroots skills to gather data throughout Southern Nevada for the $3 million planning grant. Over 70,000 people were reached in a variety of ways to provide input to develop a regional plan for Southern Nevada.
Our founder Shaundell Newsome actively advocates for small businesses throughout the year in Washington D.C. His relentless pursuit of equality for small business owners never stops. As a regular volunteer for Small Business Majority, a national non-profit organizations for small businesses Newsome voices the concerns of small business owners and entrepreneurs on legislative matters.
Casting a NET that WORKS
Networking has become one of those common phrases in the business world that is grossly misused in practicality. Everyone seems to think that if you make contact with someone then you have effectively done networking. NOT TRUE!
Introducing yourself to a contact is the first step to networking properly. Do you have a 30 sec speech to introduce your company and yourself in a concise moment? You need one.
Annotating the interaction can be done mentally or in a recorded fashion. Some people use a person’s business card or a cell phone to record notes about meeting someone. This is important to understand the setting where you met the person.
Constant communications with the individual without appearing to be a stalker is a true art. First, make contact by a personal note with NO intent to sell. “Nice to meet you” or “Thank you for the conversation” are good leaders with a personal note via email or hand written. Giving some information that is valuable to the person you just met is a good opportunity to make a second impression. Continued communications can be providing the individual with an invitation to similar events where you both met.
If you noticed a pattern of giving then you have read this blog well. It’s about giving not receiving. The pushy salesman is really extinct. In most cases you are not selling vacuum cleaners or one time transactions. Your goal is to develop a solid relationship for referrals, new business and a brand champion for your service or product.