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Marketing Secrets

Basic Elements of a Marketing Plan
01/11/2013

Basic Elements of a Marketing Plan

            The Marketing Plan is one of the most important parts of your Business Plan.  If you don’t start with the business plan’s goals then you are making an absolute huge mistake.  A marketing plan helps you to communicate internally (management, employees, etc) and externally (customers, investors and prospects).

Strategy includes understanding your company’s vision, mission and goals.

Tactics are all about putting the right resources and tools in place to accomplish the company’s goals.

Execution is utilizing the tactics to move the mission of the company in accordance with the strategy for the best results.

Planning is a key component to setting the milestones for measuring the results. 

Sumnu Marketing stands firm in its belief of the STEP approach.

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