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Marketing Secrets

03/12/2012

Your Website is for More Than Just Content Management

My new buddy, tech pundit and platform expert, Phil Simon, recently had the opportunity to sit down with me at BannerView.com headquarters to see a live demo of BannerOS, our Website Management Platform.

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03/12/2012

Your Message is the Magic in Advertising

Crafting a message can be the most difficult task for a small business owner. There is a fine line between your message captivating your targeted audience or truly offending them.

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01/10/2012

Understanding the Role your Domain Name Registration Plays in Search Engine Optimization and Rankings

Matt Cutts, who works for the Search Quality group in Google and specializes in search engine optimization issues recently posted a video on how domain name registration can or cannot affect your website's search engine rankings.

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01/10/2012

Solving the PR Mystery??? Public Relations is elementary Watson

To many, the concept of public relations seems mysterious, a perplexing riddle of intangibles. Even at my own family gatherings, a favorite topic is the question: “So, what exactly is it that you do?”

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01/10/2012

Reach for the REFRESH Button

Time to quit staring at a business that isn’t performing the way you need it to and do some internal checks. Whether you’ve been in business decades, months, or even days, refreshing these basic tools will assist in guiding your success. Logo: Your logo is something that your customers should remember. It needs to be simple, readable, identifiable but most importantly recognizable. Use a tagline for clarification if your company name doesn’t effectively communicate what service you are providing. If your current logo isn’t memorable…time to REFRESH.

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