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Brainstorming Blog

YOUR Big BRAND builds business.
07/07/2015

YOUR Big BRAND builds business.

Small business branding at its best

Do you often dream of the day when your company’s name becomes a household brand? The world will instantly recognize your product or service when it’s mentioned in the market. That’s exciting!

Branding is all about building a relationship with your customer through constant and consistent messaging. If you tell a good compelling story about your company’s personality and people buy into it then your brand is effective. Great brands know how to do this well. Coca Cola has had its ups and downs. But they continued to inform and engage their customers into the brand. Amazon has shown great brand resiliency by adjusting to a market needing a variety of services including free shipping for some items. Fed Ex has created many marketing campaigns focused on branding to its customers. This shows the consumers that the company cares about them. The key to branding is making a special connection with the market.

“Branding is big when your customers are not just buying your product they are also buying into your product.” Shaundell Newsome, Marketing Expert If a customer buys into your product they will not only recommend it to others they will protect the brand.

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