Take Your Marketing Medicine
As a Type 2 diabetic I have to take medication twice a day, take care of my feet with special lotion and exercise daily. There are a lot of people like me. But there are a lot of people who have no diseases. There are some people who have other diseases. That’s no different for small businesses.
If you own a small business it’s best to get a diagnosis of your company’s condition. Do you have a CASH FLOW COLD? Is your company experience CUSTOMER PARALYSIS? If you are starting a new business did you get a Marketing Physical? You want to know your company’s condition before entering into the brutal world of business.
Every company is different. Some companies are healthy. Healthy companies want to grow too. Some companies are struggling and want to become vibrant. But they can’t figure out how to get better. Take your BUSINESS’ BLOOD PRESSURE. Get a BRANDING EKG. Get a PHYSICAL ON YOUR COMPANY. Let the marketing doctor determine your MARKETING MEDICINE. Self-medicating can be lethal to your business life.
SBA Small Business Champion of the Year 2008