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Sumnu Marketing Message of the Week

Your customer can teach you a lot about your brand.


Brainstorming Blog

Is your MARKETING working?

In most of my first meetings with small business owner I ask them, “How are you doing with your marketing efforts?” Typically they answer with a vague response, “Its ok.”

Many small business owners invest their time and money into a vision of developing a company that grows abundantly year over year. It’s a personal commitment to the American dream. So, why do they take a passive approach to marketing? The answer is that small business owners don’t understand how to measure their marketing efforts. So, they typically take a shot in the dark, hoping that they hit a target. Have you ever tried to shoot something in a dark room? How did that work for you?

Measuring your marketing efforts require a strategic approach to reaching your goals. The Twelve Steps of Marketing guides you in that strategic approach.

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