In most of my first meetings with small business owner I ask them, “How are you doing with your marketing efforts?” Typically they answer with a vague response, “Its ok.”
Many small business owners invest their time and money into a vision of developing a company that grows abundantly year over year. It’s a personal commitment to the American dream. So, why do they take a passive approach to marketing? The answer is that small business owners don’t understand how to measure their marketing efforts. So, they typically take a shot in the dark, hoping that they hit a target. Have you ever tried to shoot something in a dark room? How did that work for you?
Measuring your marketing efforts require a strategic approach to reaching your goals. The Twelve Steps of Marketing guides you in that strategic approach.