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What is the key to a marketing plan?

What is the key to a good marketing plan?

SN playing chess

Every good marketing plan has milestones.

Milestones represent the time something will get accomplished and who is going to get it done.  Then you have to follow up on that action item.  It's very easy to write it down.  It's extremely hard to follow through on what you have written.

"A plan is only as good as it's execution.  Making the right moves is crucial."  Shaundell Newsome

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