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Sumnu, How do I measure marketing?

Measuring your company’s marketing efforts depends on how well you define your company’s goals.

Prior to defining your marketing goals you must determine the company’s business goals. Marketing is the tool that you will use to reach your business goals. If a car dealership needs to sell 100 cars a month to survive then the marketing plan must get it to that point.

Each company should set priorities and goals for growth. Then the owner needs to put together marketing and communication to speak directly to the customer. Customers control your cash flow. But they only move if you ask them to move. That’s where marketing comes in.

If you need to learn more about measuring your company’s marketing make your comments below.

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