The Sumnu team has been invaluable in launching our Las Vegas brand. Their expertise allows us to market without losing focus on our #1 priority... our clients. Quincy Branch, President and CEO.
"Sumnu Marketing played a key role in Imagine Schools successfully entering the educational marketplace in Nevada. this team was instrumental in helping us for lasting relationships among the communities and families we serve. Their dedication and expertise is why they are trusted advisers to Imagine Schools." Dr. Nancy Hall Executive Vice President Imagine Schools Inc.
Sumnu worked with United Way of Southern Nevada, 100 Black Men and Southern Nevada Health District to double free immunizations to young children in low income neighborhoods within three years.
Sumnu demonstrated top notch grassroots skills to gather data throughout Southern Nevada for the $3 million planning grant. Over 70,000 people were reached in a variety of ways to provide input to develop a regional plan for Southern Nevada.
Our founder Shaundell Newsome actively advocates for small businesses throughout the year in Washington D.C. His relentless pursuit of equality for small business owners never stops. As a regular volunteer for Small Business Majority, a national non-profit organizations for small businesses Newsome voices the concerns of small business owners and entrepreneurs on legislative matters.
If my customer don’t know that they need my product. How do I market to them?
In most cases a consumer needs to be educated on your product or service before they know that it can solve a problem for them. As a small business owner your company focus should be on providing a solution to a problem in the market. You may need to educate the customer on how to identify the need. Then you will need to educate them about your product.
Dating services were designed to help people get connected to potential life partners. They have been around forever. Neil Clark Warren, founder of E-Harmony established the relationship website in 2000 after writing several books about the subject. He finally decided that people don’t want to be educated about relationships. They wanted to be connected to other compatible people. He created the site to connect people using four key relationship points:
The bottom line is that E-Harmony solved a problem for single people who were looking for like-minded individuals.
Do you have a question for Sumnu? Just simply post your question in the ASK SUMNU blog.