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Sumnu Marketing Message of the Week

Your customer can teach you a lot about your brand.


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Expert Marketing Advice


All Marketers are Not Good Marketers

There are so many marketing companies to choose from. How do I choose the one that will work for my company’s needs?

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Politricks and Small Business

Why should small business owners pay a lot of attention to what’s happening in politics? The law certainly changes how you do business. If you don’t believe that then you have been living under a rock. The recent talks about immigration and the Affordable Care Act aka Obamacare certainly affects your business.

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Become Brand New!

It’s astonishing how many small business owners do not understand branding. Often they feel like they have done an awesome job of building a brand by just creating a phenomenal logo with vibrant colors. What good is having a sensational visual without the plan that exposes the brand?

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Climb the Unconquerable Mountain.

Climb The Unconquerable Mountain In the 1950’s people would dream about going to the moon. In the late 1960’s the microwave oven started to enter households. The 1970’s ushered in more color television sets into most living rooms. In the 1980’s the home computer entered feverishly into our homes along with video game consoles. The 90’s featured the expanded use of the World Wide Web and email. The new millennium has shown us that all is possible with streaming music, social media sites and much more.

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Yes! It's Good to Be an Entrepreneur!

Yes! It’s Good to Be An Entrepreneur! Entrepreneurship is a rollercoaster of insanity, innovation and inexplicable rushes of joy. How do you manage to regulate this high without overdosing? Answer: Stay focused on why you wanted to be an entrepreneur.

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We must accept finite disappointment, but never lose infinite hope.

“We must accept finite disappointment, but never lose infinite hope.” Dr. Martin Luther King Jr. Although Dr. Martin Luther King Jr. was not talking about entrepreneurship when he made this statement I believe it applies appropriately to the world of the small business owner. We have to accept failure to experience success.

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The "REAL"ationship takes time.

Have you ever had anyone try to sell you something on your first meeting with them? Am I really going to trust you with my financial portfolio if I don’t know you? Will you trust me with your marketing plan for the business if you have never met me? In this virtual world you still need face time to develop relationships that are REAL. I call them REALationships.

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The Year for Small Businesses - What's Sumnu?

It's time for small businesses to take advantage of the fastest growing economy in world. The United States is making a comeback as a world leader. Take your place in history as entrepreneurship emerges.

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The Harvest is Plentiful for Small Business

Are you interested in developing a "fly by night" company? Or, would you like to build a company that creates generational wealth and a legacy?

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12/04/2012 Shaundell Newsome

Branding is often used in the wrong context. How do you create a “real” brand?

Establishing a brand is more than creating a logo, tagline and the colors that represents your company. There are a lot of novice marketing consultants spewing that information to clients who are looking to save money. The problem is that the results of a poor branding campaign can cost a company more than money. Your reputation could be damaged. Then the road to recovery is a rugged one.

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